Friday, 8 November 2013

Target Audience

I was thinking a lot about what my target audience and I couldn't really decide, I mean ideally I would like my audience to be around my age and a little older but I wanted to be more accurate, so I had a look at my stats/analytics on my Youtube channel to see who was actually watching. 'I'll Get There' is actually in my top ten video's on Youtube recently. Here are my stats;

55-64yrs = 10.5% (US) 13.6% (Canada)
45-54yrs = 17.7%  (UK) 27.4% (US) 40% (Brazil) 11.9% (France) 27.2% (Canada)
35-44yrs = 15.8% (US) 13.1% (Brazil)
18-24yrs = 12.8% (Brazil)
13-17yrs = 60.6% (UK) 25.7% (US)  66.6% (Germany) 17.8% (Brazil) 58.1% (France) 35.2% (Canada)

UK = 60.6% 13-17
Female 72.9%

US = 27.4% 45-54
Equal

Germany = 66.6% 13-17
Female 76.5%

Brazil = 40% 45-54
Male 61.7%

France = 58.1% 13-17
Female 66.8%

Canada = 35.2% 13-17
Female 63%

My main audience seems to be women who are in their teens or are middle aged so this is who I will try to aim it at. Aiming at my own age group shouldn't be too hard although I think mine might actually appeal more to the middle aged group as I don't like the simplicity and cliché of what is typically aimed at my age group. I want it to be more meaningful, deep and symbolic.

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